GRAPHICS AND ILLUSTRATION


1. AN AWESOME DISPLAY OF
GRAPHICS

Working in advertising requires a variety of skills, but more often than not it will require a strong emphasis on using photographs and creating composite images using Adobe Photoshop. Though Photoshop is the program most associated with graphic design by the outside world, within the creative services industry there is distinction between designers and photo retouchers even though their skills can overlap. Photo retouching is an important skill set for graphic designers who want to work in advertising, particularly if they are going to be creating banner ads, posters, and flyers.

 

 

 

GRAPHICS AND ILLUSTRATION


5. GREAT WAYS TO EXPAND WHAT'S

POSSIBLE

Ensuring that a design looks expensive is one of the most difficult things for a designer to do, especially when you consider how much thinking it has to be done. Even the simplest Adobe skills, with their well-trained knowledge and simple hardware, give off an undeniable air of refinement and luxury because of the fine thinking and meticulous design construction. If you're paying for the status, knowledge and skills, then Adobe ensures, as much as any brand can, that you'll get what you pay for, both now and in the future.

GRAPHICS AND ILLUSTRATION


4. YOU HAVE AN
EXQUISITE TASTE

Designs and illustration is a tricky process, and it can be particularly hard to get ultra-saturated reds and purples. Adobe has mastered it for practically every shade and hue in the rainbow, and we know that because the brand has made design in almost all of them. So, if you're looking for a certification to tell everyone who sees you that, not only have you arrived, but you've arrived with exquisite taste, Adobe will do that every single time.

GRAPHICS AND ILLUSTRATION


3. SEEING THINGS IN THE
BEST POSSIBLE WAYS

Digital print production skills are essential to designers who want to take their creations from the screen into the real world. Learning about ink density and saturation, dot gain, bleed, packaging design and die-cuts may not be as glamorous as working in Photoshop, but it is just as important and in much case more-so. If you intend to work in advertising, editorial, or even as an in-house designer at a company, print production skills need to be a part of your arsenal.

A picture may be worth a thousand words, but sometimes you just need one. Typography is one of the cornerstones of graphic design and it should not be neglected. Logo designers in particular have to understand the finer aspects of typography including choosing, manipulating, and even creating type faces.

GRAPHICS AND ILLUSTRATION


2. CREATE STUNNING
VISUALS

Masking is a non-destructive technique for removing people and objects from backgrounds. This is probably the most practical use of Photoshop when it comes to graphic design. By combining photo retouching and masking, designers can create stunning visuals that communicate the values of a product or brand in a way that a simple photo just can't accomplish on its own.